WEB DESIGN
Sara wanted a new website that would achieve a variety of tasks:
- Make her wide range of recipes available in multiple ways:
- by ingredient
- by meal type
- featuring the latest recipes on the home page
- Use her regular email recipe newsletter (which she creates in the website and automatically sends from Mailchimp) as a lead magnet to build her mailing list and clientele
- Educate potential clients about her experience, reputation and capabilities
- Enable customers to book and pay for her services
- Advertise her cooking classes, and sell online tickets
- Display her media appearances
- Share her favorite products with her customers so that they could buy them for themselves
She had a very clear idea of how she wanted her site to look - clean and simple. She had lots of great photos. We worked together on the look and feel and were delighted with the result.
Click on the photos to see larger versions
The Maine Gun Safety Coalition's website was outdated and difficult to update. I built them a new website in Squarespace that achieved their goals:
- Providing an informative website that was easy for MGSC committee members to update
- Creating a news section that made it easy for MGSC committee members to add and update latest news and events.
- Provided clear calls to action, particularly ways to donate and take action
This was a content-heavy site, but with the use of photos and clear strong colors we made it easy to read and navigate.
Click on the photos to see larger versions
Melissa is a beekeeper who sells bee-related products. She already had a website but she wanted a new one that would
- Rapidly increase her product sales
- Connect to customers via her social media
- List the events she would be appearing at (especially over the holiday season)
- Encourage others to be more bee-friendly
- Help people find her bee studio
- Give wholesalers a pricelist and way to get in touch.
She had some great colors in her label designs, and we wanted her website to tie into the brand she was already using. She provided professional product photos, and we went though her personal photos together to find photos that summed up her company.
Helping Melissa to set up Paypal Business, and get started with selling online via WordPress/WooCommerce, and connecting to Quickbooks, was also important.
Melissa also learnt tricks such as how to use Facebook to connect with her customers and promote her events and business.
Click on the photos to see larger versions
Sarah had recently set up her doctor's practice and wanted a website that would:
- Introduce her services to potential patients
- Introduce herself - her background and philosophy as a naturopathic doctor
- Publicize events
- Publish a regular Doctor's Diary
- Encourage people to sign up to her occasional newsletter (in Mailchimp)
- Answer frequently asked questions
- Enable her patients to book appointments
- Connect patients to her online portal into the part of her EHR that is visible to patients (while maintaining patient confidentiality)
- Connect her patients to her online pharmacy where they could place orders
Sara had seen lots of other websites and knew what she liked and what worked well, and had great ideas for colors. She provided professional photos and a beautifully designed logo. Together we were able to build fairly quickly a website that represents her practice and personality.
Click on the photos to see larger versions
Vaughn Davis and his father, 7th generation farmers at SchoolHouse Farms in Ohio, had plenty of ideas for new products and services that they wanted the farm to offer.
They were branching out into all sorts of new crops including popcorn, sunflowers, sunflower oil, birdseed, distillery grains, and much more.
They were considering new business ideas like selling photographers passes to use their sunflower field, sending up a drone to film their tractor at work, renting out their 19th century schoolhouse to visitors, selling via farmer's markets, growing and selling heirloom crops, and much more.
They needed a website that
- Described all the new things that were happening at the farm
- Sold their products online
- Encouraged wholesalers to get in touch for larger orders
- Sold photography passes and other event tickets
For this client I also designed their logo, product labels, and other graphics.
Click on the photos to see larger versions
The Yarmouth PTO wanted a website to help them communicate with the parents at the schools they served.
As well as sharing information about what the PTO does and encouraging parents to get involved, they also wanted to:
- Add a Donate button to encourage donations
- Publicize news and make it easy for anyone to update
- Publicize PTO meetings in an easy-to-update format
- Encourage parents to sign up for PTO emails (from Mailchimp)
- Encourage Facebook likes
- Highlight effective programs for fundraising
It was important that the website was easy for others to update, as the ownership of the website changes every year or two, and it is managed by volunteer parents.
Click on the photos to see larger versions
This website showcases yacht designer Tim Estabrook's portfolio of designs.
The clean look and feel was originally developed by Lisa Estabrook - I took the design and made it mobile friendly and easy to update.
The site helps Tim to showcase his boat designs to potential clients, gather email addresses, enable clients to contact him to register their interest, and gives Tim a place to blog about his ongoing designs.
As Tim tracks his work via Instagram, it was important to put the Instagram feed on the home page so that an instantly updated view of his latest work is available.
Click on the photos to see larger versions
Working with designer Lisa Estabrook, we designed this website to showcase Kerry's new business's services, products and beliefs.
The look and feel reflect her ecological, value-centred, wellness-focused beliefs.
Customers can find out more about The Well Bee including contact and location, see the range of services available, buy gift cards, book appointments, read Kerry's blog posts and sign up for The Well Bee mailing list (hosted on Mailchimp).
Click on the photos to see larger versions
